GOMC Presentations

This week we had our Google Online Marketing Challenge presentations. It was very interesting to be able to watch all the presentations from various groups. Different groups were using various techniques and strategies throughout the campaign that showed me that there were multiple ways to use the Google 250$ for the campaigns.

One of the most interesting ideas that I had not thought about before was that certain clicks can be worth more than others. For example, the Honey Badgers team had good results with total conversions, but it was very impressive that two of their clicks made the clients very happy. One of the clicks helped the organization by setting up an interview with a today show. This click was worth way more than the total Google campaign cost for the client.

Another thing that I learned from the judges was that it was very important to have a slide that clearly states what the pre campaign goals were vs the post campaign results. I think this is a good practice to have in any presentation since it lets the audience know exactly what happened during the campaign. Several of the teams had slides like these and I think it could have helped our presentation.

The judges also illustrated that it was very important to know what the client wants from the campaign. It is not important to only know about the CTR, CPC, and other Google Adwords metrics, but it is important to understand how these metrics help the organization.

Return on Investment seemed to be a very integral part in determining if the Adwords campaign should be used in the future. For profit companies was much easier to determine the ROI since they know exactly how much they earn per sale. The non profits need to do more estimating to have a better understanding of the return on investment.

The GOMC was a very useful exercise that helped improve many skills including project management, client interaction, and new tools. Google Adwords and Google Analytics were useful tools to learn to understand more about online marketing.