The first and second homework assignments gave us an in depth understanding of how Google Analytics can be used to increase Business Intelligence. The various analytical abilities that GA has installed allows us to create recommendations that are meaningful and useful.
In addition, Google Analytics can be used to help increase sales. Additional information can be found here:
http://www.comparebi.com/increasing-sales-with-google-analytics/
Different parts of Google Analytics such as sources, keywords, demographics, and page sequence can help to increase sales. For example, you can have more people land on your website if you use specific keywords. This can help people learn more about your website and increase overall traffic. In addition, you can target specific sources to try to increase the presence on your website. Once you know where the top traffic is coming from, you can continue to develop these sources and/or develop other sources to increase overall traffic.
Another important part that Google Analytics offers is the ability to find the top content and top pages that are being viewed. This can be very useful if you want to redesign your website. You want people to reach certain pages, so it would be useful to have an easy navigation throughout.
Also, bounce rate is an important statistic that Google Analytics offers. It helps to show the pages that people leave your website. Through analysis, you can create an hypothesis to reason why people are leaving the website at this point. If you can fix these issues, you will have higher page views.
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